A phased roadmap for evolving GOBIE ARC from a pilot-stage academic tool into a sustainable hybrid revenue platform.
Progress
0/48
checkpoints completed
Semester Licensing for Education
Institutional Semester License for classrooms and institutions — affordability at the classroom level.
Subscriptions for Individuals
Monthly and annual subscriptions for students who want GOBIE beyond their assigned course.
Enterprise Contracts for Institutions
Department, campus, and enterprise contracts that create substantially higher lifetime customer value.
PHASE 1
In Progress
Pilot Stability & Naming
Current — Through Pilot End
0/9
Lock in the Caldwell / Barnes & Noble rate and formally reposition it as an Institutional Semester License — not simply the GOBIE price.
Maintain Caldwell / Barnes & Noble at $59.99 / semester
Rename to Institutional Semester License
Establish the pilot as the evidence base
PHASE 2
Planning
Individual Subscription Tiers
Parallel to Pilot — Near Term
0/11
Build individual monthly and annual subscription tiers for students who want GOBIE beyond their assigned course — creating recurring revenue outside the classroom.
Launch individual monthly subscription
Add annual subscription with a meaningful discount
Separate individual revenue from institutional revenue
PHASE 3
Upcoming
Institutional Expansion Pricing
As Adoption Grows
0/9
Develop department, campus, and enterprise pricing tiers so institutions can scale beyond a single classroom — the foundation of higher lifetime customer value.
Department pricing tier
Campus pricing tier
Enterprise pricing tier
PHASE 4
Upcoming
Case Study & Post-Pilot Rate Evaluation
End of Pilot
0/10
Use Caldwell as the case study that establishes the evidence for future institutional price increases — then evaluate the next rate based on actual usage and demonstrated value.
Publish the Caldwell case study
Evaluate the next institutional rate
Communicate the rate change to existing partners
PHASE 5
Upcoming
Long-Term Hybrid Model
Ongoing
0/9
Operate the full hybrid model: semester licensing for education + monthly / annual subscriptions for individuals + enterprise contracts for institutions.
Operate all three revenue motions in parallel
Track lifetime customer value across motions
Protect the introductory price from becoming the ceiling